Luiz Carlos Trabuco Cappi: Putting Bradesco Back To The Top

Luiz Carlos Trabuco Cappi is the chief executive officer of Bradesco, one of the largest financial institutions in Brazil. It was Brazil’s largest bank, but this distinction was overthrown when their rival banks Banco Itau and Unibanco decided to merge in 2009. Despite being only the third largest bank in Brazil, Luiz Carlos Trabuco Cappi did everything that he can in order for Bradesco to cope with its rival banks, and secure its position to be one of the most stable banks in the country.

Luiz Carlos Trabuco Cappi was born in the city of Marilia, where Bradesco originated, and studied at the Faculty of Philosophy, Science and Letters, inside the University of Sao Paolo. He decided to work inside the bank right after graduating from the university. He worked hard in order to be promoted, and he managed to climb the corporate ladder eventually taking up the position of president. During his term as the bank’s president, he managed to use all of the skills that he learned in order to fix the troubles inside the company. He cared for the executives of the company’s department, and gave them autonomy in performing their jobs. However, Luiz Carlos Trabuco Cappi also wanted to benefit from them, so whenever a meeting is being called, he would usually ask his executives about their plan of action in order to move the company forward. He is also keen in looking for potential talents outside the company, so he scouted the market in order to look for professionals.


One of the boldest moves that Luiz Carlos Trabuco Cappi made is when he decided to purchase the Brazilian branch of HSBC for $5.2 billion. This move was approved by Bradesco’s chairman of the board, Lazaro Brandao, and they believe that the plans of Luiz Carlos Trabuco Cappi will be realized after the deal. With the acquisition of the Brazilian branch of HSBC, Bradesco managed to grow instantly – comparable to what they can achieve through organic growth in six years. Because of this, Luiz Carlos Trabuco Cappi was given the “Entrepreneur of the Year” award, for his outstanding performance being Bradesco’s chief executive officer.

With this new chapter in the history of Bradesco, they believe that they can outperform their rivals in just a short period of time. The ideas which Luiz Carlos Trabuco Cappi has in mind could reshape the financial industry of Brazil, and could once again put Bradesco back into the pedestal.

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